Elevate Your Business with Expert Finance & Accounting Solutions
Over 28 years of experience in managing end-to-end finance, commercial operations, and strategic budgeting for leading media and advertising agencies. With a strong background in financial accounting, revenue control, and vendor negotiations, he has consistently delivered results in high-pressure environments. His track record includes recovering over ₹8.6 crores in long-outstanding dues that were previously considered unrecoverable, streamlining billing processes, and leading cross-functional finance teams with precision and integrity.
General Accounting, Billing & Collections Cost Control & Revenue Protection Annual Accounts Finalization, Procurement and resolution of any dispute with clients, vendors and bankers.
GST & TDS deposit and filing returns, Income Tax Return, Finalization of Annual Account, ROC documentation. submission of reply and solving all demands and notices from GST and TDS offices.
Salary Processing & Employee Benefits, Provident Fund , HR Policy Implementation, investment declaration and calculation of Tax on salary. Issue of offer and appointment letter to the employees.
Vendor & Client Agreements, NDAs & MOUs, Board Resolutions & Secretarial Compliance
Daily P&L, Revenue & Debtor Aging Reports, Procurement & Expense Management, Daily Cash Flow Report and Client Profitability report
Company Formation & Registrations, Designing Internal Controls & SOPs, Financial System Setup for Startups & SMEs
Role: Commercial Head
Tenure: July 2013 – December 2022
Key Highlights:
Led finance, billing, and commercial functions across all branches in India.
Recovered ₹8.6 Cr in bad debts and implemented strict revenue leakage controls.
Ensured timely vendor payments (INS, IBF, Digital) and client billing.
Managed global reporting, credit insurance policies, and cash flow forecasting.
Role: Finance Controller
Tenure: Apr 2007 – July 2008
Key Highlights:
Set up complete financial systems, controls, and HR policies for a newly launched company.
Structured royalty agreements and streamlined vendor onboarding.
Successfully managed office setup and regulatory registrations (PF, VAT, PAN).
Role: Commercial Controller & Finance Manager
Tenure: Nov 1999 – Apr 2007 & July 2008 – June 2013
Key Highlights:
Oversaw North India financial operations including client billing, audits, compliance, and budgeting.
Maintained 90%+ collection targets with zero bad debts for 3.5 years.
Identified ₹2 Cr in hidden revenue and optimized vendor agreements to cut costs.
Handled client negotiations with LG, MTS, and managed retainer fee structures.
Role: Sr. Accounts Executive
Tenure: Dec 1993 – Nov 1999
Key Highlights:
Managed debtor accounts, sales tax compliance, and excise documentation.
Played a key role in internal audits, MIS reports, and fund flow analysis.
Transitioned from article-ship to full-time employment through performance-based hiring.
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